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項(xiàng)目背景 | PROJECT BACKGROUND

滿園通過春餅這一具有特色的單品來引爆，一是顛覆了傳統(tǒng)中餐產(chǎn)品多而雜，重點(diǎn)不突出的問題。二是迎合了現(xiàn)在年輕人快時(shí)尚的消費(fèi)需求。相比較傳統(tǒng)中餐，滿圓將傳統(tǒng)文化賦予了現(xiàn)代時(shí)尚的娛樂元素。滿圓春餅主營(yíng)春餅搭配著小清新風(fēng)格的家常口味東北菜，價(jià)格親民，用餐環(huán)境舒適，服務(wù)周到，深得消費(fèi)者的認(rèn)可，回頭客極高。

Through the spring cake this has the characteristic single product to ignite, one is to subvert the traditional Chinese food products many and miscellaneous, the focus is not prominent. Second, it caters to the consumption demand of young people's fast fashion. Compared with traditional Chinese food, the full circle endowing traditional culture with modern fashionable entertainment elements. Full circle spring cakes main spring cakes with a small fresh style of home-style northeast dishes, the price is close to the people, comfortable dining environment, thoughtful service, is recognized by consumers, high repeat customers. 創(chuàng)意描述 | CREATIVE DESCRIPTION 滿園，寓意月滿人團(tuán)圓。象征著祥和、美滿、團(tuán)圓的美好愿景。整體色調(diào)以中國(guó)紅為主，紅色代表著熱情、奔放、喜悅，底紋采用中國(guó)祥云，象征著祥瑞，看得到滿族風(fēng)情，又不失現(xiàn)代風(fēng)尚，首屏采用視頻技術(shù)展現(xiàn)滿園的文化特色，設(shè)計(jì)簡(jiǎn)約，菜品詳情采用整屏設(shè)計(jì)，更是體現(xiàn)出獨(dú)有的特色！

Manyuan, meaning full moon reunion. It symbolizes peace, happiness and reunion. Whole tonal give priority to with Chinese red, red represents the enthusiasm, bold and unrestrained, happy, background using Chinese xiangyun, a symbol of auspicious, see the manchu nationality character and style, and do not break the modern fashion, the first screen adopts the technology of the video display the cultural characteristics of garden, minimalist design, food details USES the whole screen design, but also reflects the unique characteristics.